The Role of Social Media in Reputation Management

Introduction to Reputation Management In today’s digital world, your online reputation is your most valuable asset. Reputation management refers to the influencing and controlling of an individual’s or group’s reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual’s or group’s reputation. Understanding and maintaining a positive online reputation is crucial, especially when negative content surfaces. The Rise of Online Reputation The internet has revolutionized how reputations are made and maintained.…

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